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The Confetti Hour Podcast

Sep 10, 2020

With a degree in accounting, it seemed like Michelle had her career laid out for her when she began working in the corporate world at companies like Deloitte and Coach. It wasn’t until she started a stationery business in 2004 that she discovered what many already knew at the time: The events industry was chock full of incredibly talented creatives, but few had the business experience to truly understand the strategy behind running a sustainable company. After spending a few years immersed in the industry, Michelle started a blog in 2009 aimed at educating fellow event professionals in the business of weddings.


Sage Wedding Pros quickly took off as it was one of the first B2B resources specifically tailored to creatives who wanted to become better entrepreneurs. Since then, her business has developed into a consultancy and she now works one-on-one with event pros to adjust and redefine their business strategies.


Sage Wedding Pros also hosts an annual Be Sage Conference, which welcomes creative entrepreneurs from around the world for a weeklong mastermind on all things business. Michelle was named one of the Top 1000 Event Professionals by BizBash Magazine in 2019. Her thought leadership has carried over to her professional speaking circuit, where she has been asked to speak at numerous national conferences including The Special Event, WeddingWire World, NACE Experience, POSH Retreat, ABC, and BizBash Live, as well as local chapter meetings for WIPA and ILEA. She is also a regular contributor to Wedding Business Magazine and has been featured on Planners Lounge, WeddingIQ, Aisle Planner, and countless other industry publications.


You will hear all about Michelle's incredible career journey and she will also be sharing her expert advice on 'The Amazon Effect –  How to Shift Your Event Business to the Demands of Today’s Consumer.' We will finish up with 'What She Wishes Other Creatives Knew' and her 'Confetti Hour Confession.'

Featured Guest: Michelle Loretta of Sage Wedding Pros
Instagram: @SageWeddingPros
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Thank you to our Sponsor!
Happily Ever Expo | Happily Ever Expo is offering a virtual expo where you can pre-record your pitch and will connect you with potential clients! Happily Ever Expo is also hosting an outdoor wedding expo on October 25th at Connemara House Farm in Topsfield, MA! Reach out today to get featured virtually or in person! Space is limited!! Visit their website for more information and email